Change Must Arrive

 Chanel Cruise 2020/21. Photo by Chanel.com

Whether you agree or not, Coronavirus pandemic changed our lives; the way we live, eat and dress. There is no doubt that if you look back at your life pre-coronavirus, you will discover that your way of thinking and living has changed. My only conclusion after experiencing a worldwide lockdown, is that if you haven’t changed even a bit, than you should look at your life carefully and see how you can act and do for the greater good. Change must arrive, whether you like it or not. 

Many fashion brands already made some major changes in their production, pricing and most importantly, their future fashion shows. It won’t be the same, at least not for the upcoming year. Many brands will present digitally with no audience at all, becoming accessible to everyone. Some brands will invite limited guest list (which will raise a big question of its own, who is important than whom?) and few brands, within them is the luxury brand Chanel have decided not to participate in this cycle of change. They announced that they will keep their 6 shows per year including the exaggerated cruise show. The main question you might ask yourselves, is why? Why Chanel decided not be part of the fashion system change? Are they feeling safe? Are they covering their major economic lost? Or they simply don’t care? 

I won’t hide the fact that I love this brand but even I, who appreciates high fashion and the importance of a special garment that the designers of Chanel or any other high fashion brand creates, can’t understand the decision of creating a super small, yet expensive Air pods bag. Is this really what we need now? I would expect for some proportion, in designs and in pricing and to use their voice for much more important goals such as sustainability. Stella McCartney does it so well, why not get inspired by that? Are they so ego- centric? 

Luxury fashion brands have the ultimate power to affect the audience. Their most powerful way are bloggers. Bloggers post on Instagram, Tik Tok, Facebook and other social media platforms wearing the brands they’re working with. We see it and we want it as well. They have the power, and the brands get the profit, the only losers are us. Why? Because our natural way is wanting what we can’t have, our minds starts to wonder, we’re feeding ourselves with why we must have this item and the road from that to purchase the item is slippery slow. At the end, for the most part, we are stuck with another item that we probably have already hanging in our closet with a slightly different change.

 Chanel Cruise 2020/21. Photo by Chanel.com

Change must arrive. EVERBODY should be in the cycle of this change. And if you don’t want to participate, at least show some solidarity. To price a 5000$ bag in coronavirus time is like giving support to the black community by posting a black square with the hashtag Black lives matter without having even one model / employee or even black friend. The key word is change. Please change.